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1 SHJ
1) Религия: Secular Humanistic Jew, Society for Humanistic Judaism2) Университет: Student Historical Journal3) СМИ: School House Journal, Strong Horse Journal4) Аэропорты: Sharjah, United Arab Emirates -
2 put
put [pʊt]━━━━━━━━━━━━━━━━━3. compounds━━━━━━━━━━━━━━━━━► vb: pret, ptp put━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━► For set combinations consisting of put + noun, eg put out of business, put an end to, look up the noun. For put + preposition/adverb combinations, see also phrasal verbs.━━━━━━━━━━━━━━━━━a. ( = place) mettre► to put + on• he put me on the train il m'a accompagné au train► to put + over• he put his head round the door il a passé la tête par la porte► to put + throughc. ( = rank) placerd. ( = express) dire• how shall I put it? comment dire ?• let me put it this way... disons que...e. ( = suggest) I put it to you that... n'est-il pas vrai que... ?f. ( = submit) [+ case, problem, opinion, suggestion] présenter ; [+ proposal] soumettre ; [+ question] poser• he put the arguments for and against the project il a présenté les arguments pour et contre le projetg. ( = cause to be) mettre• to put sb in a good/bad mood mettre qn de bonne/mauvaise humeurh. ( = invest)► to put + intoi. ( = estimate)► to put + at estimer• they put the loss at £10,000 ils estiment à 10 000 livres la perte subie• the population was put at 50,000 la population a été estimée à 50 000 habitants3. compounds( = feigned) affectéa. [+ rumour] faire courir( = communicate) [+ ideas, intentions, desires] faire comprendre• he knows his stuff but he can't put it across il connaît son sujet à fond mais il n'arrive pas à transmettre son savoir► put aside separable transitive verba. [+ object, food, money] mettre de côtéa. ( = put in proper place) [+ clothes, toys, books] rangerb. (Sport) [+ ball] mettre au fond des filetsa. ( = replace) remettre en place• put it back! remets-le à sa place !b. ( = retard) retarder[+ money] mettre de côté► put down[aircraft, pilot] se posera. [+ parcel, book, child] poser ; [+ passenger] déposer• put it down! pose ça !• he put down £500 on the car il a versé 500 livres d'arrhes pour la voiturec. ( = suppress) [+ revolt, movement] réprimere. ( = record) noterf. (British = have destroyed) [+ dog, cat] faire piquer ; [+ horse] faire abattre► put down as separable transitive verb( = consider, assess) considérer comme• I had put him down as a complete fool je le considérais comme un parfait imbécile► put down to separable transitive verb( = attribute) mettre sur le compte• I put it down to his inexperience je mets ça sur le compte de son inexpérience► put forth separable transitive verb[+ idea, proposal] émettre[ship] mouiller (at dans le port de)• have you put in the camera? ( = pack) est-ce que tu as pris l'appareil photo ?b. ( = insert) [+ word, paragraph] ajouter ; [+ remark] glisserc. ( = submit) to put in a request for sth faire une demande de qchd. ( = install) [+ political party] élire ; [+ central heating, double glazing] faire installere. ( = spend) [+ time] passerf. ( = work) travailler• can you put in a few hours at the weekend? pourrais-tu travailler quelques heures ce week-end ?► put in for inseparable transitive verb[+ job] poser sa candidature à ; [+ promotion] demanderb. ( = discourage) dissuader ; ( = repel) dégoûter• the failure may put them off trying again il est possible que cet échec les dissuade d'essayer à nouveau• the divorce figures don't seem to put people off marriage les statistiques de divorce ne semblent pas dégoûter les gens du mariagec. ( = distract) talking in the audience put him off les bavardages de l'auditoire le déconcentraienta. [+ clothes, glasses, lotion] mettreb. ( = increase) [+ speed] augmenterc. ( = assume) [+ air, accent] prendre• to put it on ( = pretend) faire semblantd. ( = deceive) faire marcher (inf)e. ( = organize) organiser ; [+ extra train, bus] mettre en serviceg. ( = switch on) allumer ; [+ tape, CD, music] mettreh. ( = begin to cook) I'll just put the potatoes on je vais juste mettre les pommes de terre à cuire• a fellow journalist put me onto the story c'est un collègue journaliste qui m'a mis sur l'affaire (inf)• what put you onto it? qu'est-ce qui vous en a donné l'idée ?► put out[ship] to put out to sea quitter le porta. ( = put outside) [+ rubbish] sortir ; ( = expel) [+ person] expulserb. ( = stretch out) [+ arm, leg] allonger ; [+ foot] avancer ; [+ tongue] tirer ; [+ shoots] produirec. ( = lay out in order) étalerd. ( = extinguish) éteindree. ( = make unconscious) endormirf. ( = inconvenience) déranger• the government will put out a statement about it le gouvernement va faire une déclaration à ce sujeth. ( = broadcast) passeri. to put out to tender [+ contract, service] mettre en adjudicationj. ( = dislocate) [+ shoulder, back] se démettre• a knee injury put him out of the first two games une blessure au genou l'a empêché de jouer les deux premiers matchs► put over separable transitive verb= put acrossa. ( = make) [+ change] effectuer ; [+ plan] mener à bienb. ( = connect) [+ call] passer ; [+ caller] mettre en communication• put me through to Mr Smith passez-moi M. Smithd. ( = make suffer) to put sb through hell mener la vie dure à qn• they really put him through it (inf) ils lui en ont fait voir de dures (inf)► put together separable transitive verb• it's more important than all the other factors put together c'est plus important que tous les autres facteurs confondus• he's worth more than the rest of the family put together à lui tout seul il vaut plus que toute la famille réuniea. ( = raise) [+ hand] lever ; [+ flag] hisser ; [+ tent] monter ; [+ umbrella] ouvrir ; [+ notice] afficher ; [+ picture] accrocher ; [+ building] construire ; [+ fence, barrier] érigerb. ( = increase) augmenter ; [+ prices] faire monter• that puts up the total to over 1,000 cela fait monter le total à plus de 1 000c. ( = offer) [+ proposal] soumettre ; [+ resistance] opposer• he put up a real fight to keep you in your job il s'est vraiment battu pour que tu conserves ton posted. ( = provide) fournir( = incite)* * *[pʊt] 1.1) ( place) mettre [object, person]2) ( cause to go or undergo)to put something through — glisser quelque chose dans [letterbox]; passer quelque chose par [window]
to put somebody through — envoyer quelqu'un à [university, college]; faire passer quelqu'un par [suffering, ordeal]; faire passer [quelque chose] à quelqu'un [test]; faire suivre [quelque chose] à quelqu'un [course]
to put one's hand to — porter la main à [mouth]
3) (devote, invest)to put money/energy into something — investir de l'argent/son énergie dans quelque chose
to put a lot into — s'engager à fond pour [work, project]; sacrifier beaucoup à [marriage]
4) ( add)to put tax/duty on something — taxer/imposer quelque chose
to put a penny on income tax — GB augmenter l'impôt sur le revenu d'un pourcent
5) ( express)6) ( offer for consideration) présenter [point of view, proposal]to put something to — soumettre quelque chose à [meeting, conference, board]
7) (rate, rank) placer8) ( estimate)9) Sport lancer [shot]2.to put oneself in a strong position/in somebody's place — se mettre dans une position de force/à la place de quelqu'un
Phrasal Verbs:- put away- put back- put by- put down- put in- put off- put on- put out- put over- put up- put upon••to put one over ou across GB on somebody — (colloq) faire marcher quelqu'un (colloq)
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3 pitch
A n1 Sport terrain m ; football/rugby pitch terrain de foot(ball)/rugby ; on the pitch sur le terrain ;2 ( sound level) gen (of note, voice) also Phon hauteur f ; Mus ton m ; to give the pitch Mus donner le ton ; the pitch is too high/low Mus c'est trop haut/bas ; absolute pitch, perfect pitch oreille f absolue ;3 ( degree) degré m ; ( highest point) comble m ; excitement was at its (highest) pitch ou was at full pitch l'excitation était à son comble ; a pitch of frustration had been reached on avait atteint le comble de la frustration ; the situation has reached such a pitch that la situation en est à un tel point que ;4 ( sales talk or argument) gen, Comm boniment m ; sales pitch boniment de vente ; to make ou give US a pitch for sth se prononcer pour [idea, proposal] ; faire des avances à [man, woman] ;6 GB (for street trader, entertainer) emplacement m ;10 ( in mountaineering) longueur f (de corde).B vtr1 ( throw) jeter, balancer ○ [object] (into dans) ; Sport lancer ; to pitch hay Agric jeter du foin avec une fourche ; the horse pitched her off le cheval l'a désarçonnée ; the carriage turned over and she was pitched out le wagon s'est renversé et elle a été éjectée ; the passengers were pitched forward les passagers ont été projetés vers l'avant ;2 (aim, adjust) adapter [campaign, publicity, speech] (at à) ; ( set) fixer [price] ; newspaper/programme pitched at young people journal/émission qui vise un public jeune ; the exam was pitched at a high level l'examen a été ajusté à un haut niveau ; to pitch one's ambitions too high placer ses ambitions trop haut ; to pitch sth a bit strong ○ y aller trop fort avec qch ○ ;3 Mus [singer] trouver [note] ; [player] donner [note] ; to pitch one's voice higher/lower hausser/baisser le ton de la voix ; the song is pitched too high for me cette chanson est trop haute pour moi ;5 to pitch sb a story ○ sortir ○ une histoire à qn ; to pitch sb an excuse ○ débiter ○ une excuse à qn.C vi3 US ( in baseball) lancer (la balle) ;4 GB Sport [ball] rebondir.■ pitch in ○1 ( on job) ( set to work) s'atteler à la tâche ; ( join in) y mettre du sien ○ ; ( help) mettre la main à la pâte ○, donner un coup de main ○ ; everyone pitched in with contributions tout le monde a apporté sa contribution ;2 ○ ( start to eat) attaquer ○.■ pitch into:▶ pitch into [sth] ( attack) lit, fig attaquer [attacker, opponent, speaker] ; attaquer [work, meal] ;▶ pitch [sb] into ( land in new situation) propulser [qn] dans [situation] ; the circumstances which pitched him into the political arena les circonstances qui l'ont propulsé dans l'arène politique ; the new director was pitched straight into an industrial dispute le nouveau directeur s'est retrouvé au beau milieu d'un conflit social.■ pitch out ○:▶ pitch out [sb/sth], pitch [sb/sth] out éjecter [troublemaker] (from de), se débarrasser de [object].■ pitch over culbuter. -
4 take
A n1 ( take hold of) prendre [object, money] ; to take sb by the arm/hand/throat prendre qn par le bras/par la main/à la gorge ; to take sb's arm/hand prendre le bras/la main de qn ; to take sth from prendre qch sur [shelf, table] ; prendre qch dans [drawer, box] ; to take sth out of sth sortir qch de qch ; the passage is taken from his latest book le passage est tiré de son dernier livre ;2 ( use violently) to take a knife/an axe to sb attaquer qn avec un couteau/une hache ;3 ( have by choice) prendre [bath, shower, holiday] ; to take lessons prendre des leçons (in de) ; we take a newspaper/three pints of milk every day nous prenons le journal/trois pintes de lait tous les jours ; we take the Gazette nous recevons la Gazette ; I'll take a pound of apples, please donnez-moi une livre de pommes, s'il vous plaît ; take a seat! asseyez-vous! ; to take a wife/a husband† prendre femme/un mari† ;4 ( carry along) emporter, prendre [object] ; emmener [person] ; to take sb to school/to work/to the hospital emmener qn à l'école/au travail/à l'hôpital ; to take a letter/a cheque to the post office porter une lettre/un chèque à la poste ; to take chairs into the garden porter des chaises dans le jardin ; to take the car to the garage emmener la voiture au garage ; the book? he's taken it with him le livre? il l'a emporté ; to take sb sth, to take sth to sb apporter qch à qn ; to take sb dancing/swimming emmener qn danser/se baigner ; to take sth upstairs/downstairs monter/descendre qch ; you can't take him anywhere! hum il n'est pas sortable! ;5 (lead, guide) I'll take you through the procedure je vous montrerai comment on procède ; to take the actors through the scene faire travailler la scène aux acteurs ; I'll take you up to the second floor/to your room je vais vous conduire au deuxième étage/à votre chambre ;6 ( transport) to take sb to [bus] conduire or emmener qn à [place] ; [road, path] conduire or mener qn à [place] ; his work takes him to many different countries son travail l'appelle à se déplacer dans beaucoup de pays différents ; what took you to Brussels? qu'est-ce que vous êtes allé faire à Bruxelles? ;7 ( use to get somewhere) prendre [bus, taxi, plane etc] ; prendre [road, path] ; take the first turn on the right/left prenez la première à droite/à gauche ;9 ( accept) accepter, recevoir [bribe, money] ; prendre [patients, pupils] ; accepter [job] ; prendre [phone call] ; [machine] accepter [coin] ; [shop, restaurant etc] accepter [credit card, cheque] ; [union, employee] accepter [reduction, cut] ; will you take £10 for the radio? je vous offre 10 livres sterling en échange de votre radio ; that's my last offer, take it or leave it ! c'est ma dernière proposition, c'est à prendre ou à laisser! ; whisky? I can take it or leave it! le whisky? je peux très bien m'en passer ;10 ( require) [activity, course of action] demander, exiger [patience, skill, courage] ; it takes patience/courage to do il faut de la patience/du courage pour faire ; it takes three hours/years etc to do il faut trois heures/ans etc pour faire ; it won't take long ça ne prendra pas longtemps ; it took her 10 minutes to repair it elle a mis 10 minutes pour le réparer ; the wall won't take long to build le mur sera vite construit ; it won't take long to do the washing-up la vaisselle sera vite faite ; it would take a genius/a strong person to do that il faudrait un génie/quelqu'un de robuste pour faire ça ; to have what it takes avoir tout ce qu'il faut (to do pour faire) ; typing all those letters in two hours will take some doing! ce ne sera pas facile de taper toutes ces lettres en deux heures! ; she'll take some persuading ce sera dur de la convaincre ;12 ( endure) supporter [pain, criticism] ; accepter [punishment, opinions] ; I find their attitude hard to take je trouve leur attitude difficile à accepter ; he can't take being criticized il ne supporte pas qu'on le critique ; she just sat there and took it! elle est restée là et ne s'est pas défendue ; he can't take a joke il ne sait pas prendre une plaisanterie ; go on, tell me, I can take it! vas-y, dis-le, je n'en mourrai pas ○ ! ; I can't take any more! je suis vraiment à bout! ;13 ( react to) prendre [news, matter, criticism, comments] ; to take sth well/badly bien/mal prendre qch ; to take sth seriously/lightly prendre qch au sérieux/à la légère ; to take things one ou a step at a time prendre les choses une par une ;14 ( assume) I take it that je suppose que ; to take sb for ou to be sth prendre qn pour qch ; what do you take me for? pour qui est-ce que tu me prends? ; what do you take this poem to mean? comment est-ce que vous interprétez ce poème? ;15 ( consider as example) prendre [person, example, case] ; take John (for example), he has brought up a family by himself prends John, il a élevé une famille tout seul ; let us ou if we take the situation in France prenons la situation en France ; take Stella, she never complains! regarde Stella, elle ne se plaint jamais! ;16 ( adopt) adopter [view, attitude, measures, steps] ; to take a soft/tough line on sb/sth adopter une attitude indulgente/sévère à l'égard de qn/qch ; to take the view ou attitude that être d'avis que, considérer que ;17 ( record) prendre [notes, statement] ; [doctor, nurse] prendre [pulse, temperature, blood pressure] ; [secretary] prendre [letter] ; to take sb's measurements ( for clothes) prendre les mesures de qn ; to take a reading lire les indications ;18 ( hold) [hall, bus] avoir une capacité de, pouvoir contenir [50 people, passengers etc] ; [tank, container] pouvoir contenir [quantity] ; the tank/bus will take… le réservoir/bus peut contenir… ; the cupboard/the suitcase won't take any more clothes il est impossible de mettre plus de vêtements dans ce placard/ cette valise ;19 ( consume) prendre [sugar, milk, pills, remedy] ; to take tea/lunch with sb GB sout prendre le thé/déjeuner avec qn ; ⇒ drug ;21 Phot prendre [photograph] ;25 ( teach) [teacher, lecturer] faire cours à [students, pupils] ; to take sb for Geography/French faire cours de géographie/de français à qn ;27 ( capture) [army, enemy] prendre [fortress, city] ; ( in chess) [player] prendre [piece] ; ( in cards) faire [trick] ; [person] remporter [prize] ; ⇒ hostage, prisoner ;28 ○ ( have sex with) prendre [woman].1 ( have desired effect) [drug] faire effet ; [dye] prendre ; ( grow successfully) [plant] prendre ;2 Fishg [fish] mordre.I'll take it from here fig je prendrai la suite ; to be on the take ○ toucher des pots-de-vin ; to take it ou a lot out of sb fatiguer beaucoup qn ; to take it upon oneself to do prendre sur soi de faire ; to take sb out of himself changer les idées à qn ; you can take it from me,… croyez-moi,…■ take aback:▶ take [sb] aback interloquer [person].■ take after:▶ take after [sb] tenir de [father, mother etc].■ take against:▶ take against [sb] prendre [qn] en grippe.■ take along:▶ take [sb/sth] along, take along [sb/sth] emporter [object] ; emmener [person].■ take apart:▶ take apart se démonter ; does it take apart? est-ce que ça se démonte? ;▶ take [sb/sth] apart1 ( separate into parts) démonter [car, machine] ;■ take aside:▶ take [sb] aside prendre [qn] à part.■ take away:▶ take [sb/sth] away, take away [sb/sth]1 ( remove) enlever, emporter [object] (from de) ; emmener [person] (from de) ; supprimer [pain, fear, grief] (from de) ; ‘two hamburgers to take away, please’ GB ‘deux hamburgers à emporter, s'il vous plaît’ ; to take away sb's appetite faire perdre l'appétit à qn ;2 fig ( diminish) that doesn't take anything away from his achievement ça n'enlève rien à ce qu'il a accompli ;3 ( subtract) soustraire [number] (from à, de) ; ten take away seven is three dix moins sept égalent trois.■ take back:▶ take [sth] back, take back [sth]▶ take [sb] back ( cause to remember) rappeler des souvenirs à [person] ; this song takes me back to my childhood cette chanson me rappelle mon enfance ;▶ take [sb/sth] back, take back [sb/sth] ( accept again) reprendre [partner, employee] ; reprendre [gift, ring] ; [shop] reprendre [goods].■ take down:▶ take [sth] down, take down [sth]2 ( lower) baisser [skirt, pants] ;3 ( dismantle) démonter [tent, scaffolding] ;4 ( write down) noter [name, statement, details].■ take hold:▶ take hold [disease, epidemic] s'installer ; [idea, ideology] se répandre ; [influence] s'accroître ; to take hold of ( grasp) prendre [object, hand] ; fig ( overwhelm) [feeling, anger] envahir [person] ; [idea] prendre [person].■ take in:▶ take [sb] in, take in [sb]1 ( deceive) tromper, abuser [person] ; he was taken in il s'est laissé abuser ; don't be taken in by appearances! ne te fie pas aux apparences! ; I wasn't taken in by him je ne me suis pas laissé prendre à son jeu ;▶ take in [sth]3 ( encompass) inclure [place, developments] ;4 ( absorb) [root] absorber [nutrients] ; [person, animal] absorber [oxygen] ; fig s'imprégner de [atmosphere] ;6 Sewing reprendre [dress, skirt etc] ;7 ( accept for payment) faire [qch] à domicile [washing, mending] ;8 ○ ( visit) aller à [play, exhibition].■ take off:▶ take off1 ( leave the ground) [plane] décoller ;3 ○ ( leave hurriedly) filer ○ ;▶ take [sth] off1 ( deduct) to take £10 off (the price) réduire le prix de 10 livres, faire une remise de 10 livres ;2 ( have as holiday) to take two days off prendre deux jours de congé ; I'm taking next week off je suis en congé la semaine prochaine ;3 ( make look younger) that hairstyle takes 15 years off you! cette coiffure te rajeunit de 15 ans! ;▶ take [sth] off, take off [sth]1 ( remove) enlever, ôter [clothing, shoes] ; enlever [lid, feet, hands] (from de) ; supprimer [dish, train] ; to take sth off the market retirer qch du marché ;2 ( amputate) amputer, couper [limb] ;3 ( withdraw) annuler [show, play] ;▶ take [sb] off, take off [sb]1 ○ ( imitate) imiter [person] ;2 ( remove) to take sb off the case [police] retirer l'affaire à qn ; to take oneself off partir, s'en aller (to à).■ take on:▶ take on ( get upset) don't take on so ( stay calm) ne t'énerve pas ; ( don't worry) ne t'en fais pas ;▶ take [sb/sth] on, take on [sb/sth]1 ( employ) embaucher, prendre [staff, worker] ;2 ( compete against) [team, player] jouer contre [team, player] ; ( fight) se battre contre [person, opponent] ; to take sb on at chess/at tennis jouer aux échecs/au tennis contre qn ;4 ( acquire) prendre [look, significance, colour, meaning].■ take out:▶ take out s'enlever ; does this take out? est-ce que ça s'enlève? ;▶ take [sb/sth] out, take out [sb/sth]1 ( remove) sortir [object] (from, of de) ; [dentist] extraire, arracher ○ [tooth] ; [doctor] enlever [appendix] ; ( from bank) retirer [money] (of de) ; take your hands out of your pockets! enlève tes mains de tes poches! ;2 ( go out with) sortir avec [person] ; to take sb out to dinner/for a walk emmener qn dîner/se promener ;3 ( eat elsewhere) emporter [fast food] ; ‘two hamburgers to take out, please!’ ‘deux hamburgers à emporter, s'il vous plaît! ;4 ( deduct) déduire [contributions, tax] (of de) ;5 ○ (kill, destroy) éliminer [person] ; détruire [installation, target] ;6 to take sth out on sb passer qch sur qn [anger, frustration] ; to take it out on sb s'en prendre à qn.■ take over:1 ( take control) (of town, country, party) [army, faction] prendre le pouvoir ; he's always trying to take over il veut toujours tout commander ;2 ( be successor) [person] prendre la suite (as comme) ; to take over from remplacer, succéder à [predecessor] ;▶ take over [sth]1 ( take control of) prendre le contrôle de [town, country] ; reprendre [business] ; shall I take over the driving for a while? veux-tu que je prenne un peu le volant? ;2 Fin racheter, prendre le contrôle de [company].■ take place avoir lieu.■ take to:▶ take to [sb/sth]1 ( develop liking for) he has really taken to her/to his new job elle/son nouvel emploi lui plaît vraiment beaucoup ;2 ( begin) to take to doing ○ se mettre à faire ; he's taken to smoking/wearing a hat il s'est mis à fumer/porter un chapeau ;3 (go) se réfugier dans [forest, hills] ; to take to one's bed se mettre au lit ; to take to the streets descendre dans la rue.■ take up:▶ take up ( continue story etc) reprendre ; to take up where sb/sth left off reprendre là où qn/qch s'était arrêté ; to take up with s'attacher à [person, group] ;▶ take up [sth]2 ( start) se mettre à [golf, guitar] ; prendre [job] ; to take up a career as an actor se lancer dans le métier d'acteur ; to take up one's duties ou responsibilities entrer dans ses fonctions ;4 ( accept) accepter [offer, invitation] relever [challenge] ; to take up sb's case Jur accepter de défendre qn ;5 to take sth up with sb soulever [qch] avec qn [matter] ;7 ( adopt) prendre [position, stance] ;▶ take [sb] up2 to take sb up on ( challenge) reprendre qn sur [point, assertion] ; ( accept) to take sb up on an invitation/an offer accepter l'invitation/l'offre de qn. -
5 Eastman, George
SUBJECT AREA: Photography, film and optics[br]b. 12 July 1854 Waterville, New York, USAd. 14 March 1932 Rochester, New York, USA[br]American industrialist and pioneer of popular photography.[br]The young Eastman was a clerk-bookkeeper in the Rochester Savings Bank when in 1877 he took up photography. Taking lessons in the wet-plate process, he became an enthusiastic amateur photographer. However, the cumbersome equipment and noxious chemicals used in the process proved an obstacle, as he said, "It seemed to be that one ought to be able to carry less than a pack-horse load." Then he came across an account of the new gelatine dry-plate process in the British Journal of Photography of March 1878. He experimented in coating glass plates with the new emulsions, and was soon so successful that he decided to go into commercial manufacture. He devised a machine to simplify the coating of the plates, and travelled to England in July 1879 to patent it. In April 1880 he prepared to begin manufacture in a rented building in Rochester, and contacted the leading American photographic supply house, E. \& H.T.Anthony, offering them an option as agents. A local whip manufacturer, Henry A.Strong, invested $1,000 in the enterprise and the Eastman Dry Plate Company was formed on 1 January 1881. Still working at the Savings Bank, he ran the business in his spare time, and demand grew for the quality product he was producing. The fledgling company survived a near disaster in 1882 when the quality of the emulsions dropped alarmingly. Eastman later discovered this was due to impurities in the gelatine used, and this led him to test all raw materials rigorously for quality. In 1884 the company became a corporation, the Eastman Dry Plate \& Film Company, and a new product was announced. Mindful of his desire to simplify photography, Eastman, with a camera maker, William H.Walker, designed a roll-holder in which the heavy glass plates were replaced by a roll of emulsion-coated paper. The holders were made in sizes suitable for most plate cameras. Eastman designed and patented a coating machine for the large-scale production of the paper film, bringing costs down dramatically, the roll-holders were acclaimed by photographers worldwide, and prizes and medals were awarded, but Eastman was still not satisfied. The next step was to incorporate the roll-holder in a smaller, hand-held camera. His first successful design was launched in June 1888: the Kodak camera. A small box camera, it held enough paper film for 100 circular exposures, and was bought ready-loaded. After the film had been exposed, the camera was returned to Eastman's factory, where the film was removed, processed and printed, and the camera reloaded. This developing and printing service was the most revolutionary part of his invention, since at that time photographers were expected to process their own photographs, which required access to a darkroom and appropriate chemicals. The Kodak camera put photography into the hands of the countless thousands who wanted photographs without complications. Eastman's marketing slogan neatly summed up the advantage: "You Press the Button, We Do the Rest." The Kodak camera was the last product in the design of which Eastman was personally involved. His company was growing rapidly, and he recruited the most talented scientists and technicians available. New products emerged regularly—notably the first commercially produced celluloid roll film for the Kodak cameras in July 1889; this material made possible the introduction of cinematography a few years later. Eastman's philosophy of simplifying photography and reducing its costs continued to influence products: for example, the introduction of the one dollar, or five shilling, Brownie camera in 1900, which put photography in the hands of almost everyone. Over the years the Eastman Kodak Company, as it now was, grew into a giant multinational corporation with manufacturing and marketing organizations throughout the world. Eastman continued to guide the company; he pursued an enlightened policy of employee welfare and profit sharing decades before this was common in industry. He made massive donations to many concerns, notably the Massachusetts Institute of Technology, and supported schemes for the education of black people, dental welfare, calendar reform, music and many other causes, he withdrew from the day-to-day control of the company in 1925, and at last had time for recreation. On 14 March 1932, suffering from a painful terminal cancer and after tidying up his affairs, he shot himself through the heart, leaving a note: "To my friends: My work is done. Why wait?" Although Eastman's technical innovations were made mostly at the beginning of his career, the organization which he founded and guided in its formative years was responsible for many of the major advances in photography over the years.[br]Further ReadingC.Ackerman, 1929, George Eastman, Cambridge, Mass.B.Coe, 1973, George Eastman and the Early Photographers, London.BC
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